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Testing the Limits of Price Increases

Kellogg, the cereal company, had been passing through price increases without losing customers — a situation economists call low price elasticity. It’s like if you snap a rubber band (raise prices) but it doesn’t react (shoppers keep buying).

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2023-12-11T08:00:00.0000000Z

2023-12-11T08:00:00.0000000Z

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New York Times