Testing the Limits of Price Increases
Kellogg, the cereal company, had been passing through price increases without losing customers — a situation economists call low price elasticity. It’s like if you snap a rubber band (raise prices) but it doesn’t react (shoppers keep buying).
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2023-12-11T08:00:00.0000000Z
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https://eeditionnytimes.pressreader.com/article/281676849693185
The New York Times
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