Testing the Limits of Price Increases
Kellogg, the cereal company, had been passing through price increases without losing customers — a situation economists call low price elasticity. It’s like if you snap a rubber band (raise prices) but it doesn’t react (shoppers keep buying).
INSIDE THE TIMES
en-us
2023-12-11T08:00:00.0000000Z
2023-12-11T08:00:00.0000000Z
https://eeditionnytimes.pressreader.com/article/281676849693185
The New York Times
![](https://r.prcdn.co/res/en-us/g20716/t457226818/2/images/toolbar-logo.png)